Money can’t buy you love, but can it buy happiness? Seems many Americans think yes. For the launch of his latest fragrance, Dreaming, Tommy Hilfiger commissioned a dream survey from Harris Interactive. Fifty percent said they need money to make their dreams come true. When asked their “dream” day, 31 percent of women chose “shopping with no spending limit.” Not all of the 2,500 adult respondents were so financially oriented: 32 percent described their dream legacy as “being a good Samaritan,” while 20 percent chose “helping the world.”
This story first appeared in the February 8, 2008 issue of WWD. Subscribe Today.