Deborah Marquardt has been named senior vice president, content strategy and partnerships, for L’Oréal USA, responsible for helping brands develop an integrated content strategy across multiple mediums. Marquardt was previously the vice president of integrated marketing at Maybelline New York-Garnier-Essie, a role that has been assumed by Karen Mlynarczyk
John Heffner has been named president and general manager of OPI Products Inc. Formerly the president and ceo of Creative Nail Design, Heffner will work with OPI ceo George Schaeffer to manage day-to-day operations and also oversee global expansion of the Coty-owned brand.
This story first appeared in the September 7, 2012 issue of WWD. Subscribe Today.