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Beauty Inc issue 06/20/2014

Hair stylist and luxury salon innovator Rossano Ferretti is celebrating 20 years in the beauty business, but his interests extend well beyond the perfect cut. Ferretti, who owns 20 salons worldwide with a client roster that includes Angelina Jolie and Jennifer Lawrence, is a passionate oenophile. With an estimated 3,500 wine bottles in his personal cellar, Ferretti insists he doesn’t “enjoy drinking a wine just because it’s famous. I like to discover wines, to live them,” he says. “For example, Sassicaia is one of the most famous Italian wines, but I know at least 15 Tuscan wines that are even better,” he says. Ferretti also owns some 650 bottles of whisky, and has visited Scottish distilleries such as Auchentoshan, Macallan and Balvenie. Still, his love of Italy runs deep. “To understand what craftsmanship is, you have to come to Italy, because people here still work with their hands in the most extraordinary way,” says Ferretti, citing the country’s tailoring. “This Italian side of me, I hold it very close.”

This story first appeared in the June 20, 2014 issue of WWD.  Subscribe Today.

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