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Appeared In
Special Issue
Beauty Inc issue 02/07/2014

Renée Rouleau is an unlikely motorcycle mama. The Dallas-based aesthetician and entrepreneur, whose namesake spa and skin-care line are favorites of Lone Star State socialites and Hollywood celebs alike, is a Harley-Davidson enthusiast who’s logged more than 9,000 miles on her custom-painted Sportster since she bought it six years ago. Introduced to motorcycle-riding by her French-born husband, Florian Oger, the duo has ridden everywhere from Cape Town to California, where wind turbines en route from Los Angeles to the Mojave Desert almost cut the trip short.

This story first appeared in the February 7, 2014 issue of WWD.  Subscribe Today.

“You get to this area, and you’re practically blown over,” Rouleau recalls with a laugh. Still, she relishes the sensation of the open road. “Freedom,” says Rouleau succinctly, when asked what she loves most about riding. And despite the fact that her Harley has superloud pipes—all the better for alerting motorists of her presence—Rouleau says she finds her hobby incredibly calming. “You’re out there, with your hair blowing in the wind,” she says. “It’s really peaceful and gives me time to think. In a car, it’s just not the same.”