PARIS — Sally Hansen has signed nail expert Madeline Poole as global color ambassador, trend expert and artistic advisor.
She is charged with helping to set the artistic direction of the Coty Inc.-owned brand and to create the looks for Sally Hansen’s nail sponsorship with Stella McCartney in 2014.
Poole’s work on nails has been featured in publications such as Vogue, Harper’s Bazaar and InStyle, and she has worked with photographers like Sebastian Faena, Nicolas Moore and Pierpaolo Ferrari. Online, her nail tutorials have appeared on Web sites including Refinery29 and teenvogue.com.
“This creative collaboration allows the Sally Hansen brand to integrate Madeline’s innovative designs into the brand advertising, promotion and digital campaigns,” the company said.
Sally Hansen is part of the Coty Beauty division.