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Special Issue
Beauty Inc issue 06/20/2014

What’s in Maythe’s Bag?

This story first appeared in the June 20, 2014 issue of WWD.  Subscribe Today.

Shopper: Maythe Birman
5.14.2014, 12:32 p.m.
Clyde’s on Madison
926 Madison Avenue, New York, N.Y.

Whenever Maythe Birman visits New York, she always stops into Clyde’s on Madison. “I can always find everything here,” says Birman. “I love the mix of pharmaceutical and beauty products.” The 40-year-old stopped in today to stock up on a few necessities before heading home to São Paulo. “My hotel is right by Clyde’s and I like to walk on this block,” she says. “I prefer to go here because the sales associates are knowledgeable, whether it’s a question about medicine or beauty.” Birman, who spends $5,000 annually on beauty and is always looking for something new, doesn’t like buying products online, preferring to touch and feel them before she makes her final purchase. When asked why she likes shopping for beauty, Birman says, “There’s always something new.”


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What’s in Erica’s Bag?

Shopper: Erica Atkins
Date/Time: 5.14.2014, 2:57 p.m.
Store: Bloomingdale’s Soho
Location: 504 Broadway, New York, N.Y.


Erica Atkins hit the downtown outpost of Bloomingdale’s hunting for tinted moisturizer. The 35-year-old, who spends around $1,000 a year on beauty, looks mostly for all-natural products and often makes her own skin care and body products out of ingredients like coconut oil, jojoba oil and shea butter. “By making my own products, I’m able to control exactly what I’m putting on my skin,” says the children’s clothing designer. But for makeup, it’s a different story. “Even though I tend to look for natural ingredients, I’m still crazy about color, and natural color cosmetics don’t always have the best payoff or long-lasting qualities.” While Atkins is a lover of beauty products, she claims it’s about pleasing herself, rather than following a trend. “It gives me more confidence,” says Atkins. “It’s not for anyone else.”

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