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LONDON — The Body Shop has collaborated with the British singer and animal rights activist Leona Lewis on a limited-edition collection of makeup and fragrance for spring.
Lewis, who won the third season of the U.K. version of “The X Factor” in 2006, worked with The Body Shop to create two Shimmer Palettes, four lip glosses, a synthetic blusher brush and White Musk Libertine, a fragrance available as an eau de toilette and an eau de parfum — all of which have been produced in line with the brand’s cruelty-free approach.
“I’m passionate about beauty, and I’m all about animal rights and Community Fair Trade,” said Lewis. “As a result, I’m really conscious of where the products that I use come from. The Body Shop sells cruelty-free, ethically sourced products containing amazing Community Fair Trade ingredients.”
Lewis said her favorite product in the collection is the White Musk Libertine fragrance, an update of the 1981 original, which was one of the first to use a man-made musk instead of scent from the glands of a male musk deer. It has notes of Turkish delight, baby orchid and Chantilly cream to sweeten the musk blend.
As a part of the collaboration, Lewis is inviting The Body Shop customers to sign a pledge in-store from May 15 to support Cruelty Free International’s push for a global ban on animal testing for cosmetic purposes.
She will also appear in a video on her Facebook page and Twitter feed encouraging people to get behind the cause. This social media activity will be shared by The Body Shop with its fans. “The fact is that there are alternative tests that are far more superior to testing on animals,” she said. “It’s a cruel, barbaric and an unnecessary process. This cruelty can end if we speak out loud enough and I urge everyone to sign this pledge.”
Leona Lewis’ Cruelty-Free collection will land online and at selected stores on March 26. Prices range from 7 pounds, or $10.60 at current exchange, for a lip gloss, to 16 pounds, or $24.25, for the hero Shimmer Palette featuring a deer design in reference to the brand’s cruelty-free heritage.