Beauty’s leading ceo’s reveal the thinking behind their transformational strategies.
This story first appeared in the February 8, 2013 issue of WWD. Subscribe Today.
Jean-Paul Agon: One for All: Here, Agon describes how he created his signature strategy of universalization to appeal to women the world over—and help fuel sales to ever more historic highs.
Fabrizio Freda: A Studied Success: Since becoming chief executive officer of the Estée Lauder Cos., Freda has helped propel the company to unprecedented growth.
E. Scott Beattie: A Mastermind of Metamorphosi: Here, Beattie shares the key building blocks he used when reinventing one of beauty’s most storied brands.