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Verhoog Takes Reins at Mäurer & Wirtz

Johannes Verhoog has taken over as managing director at German perfume manufacturer Mäurer & Wirtz.

BERLIN — The new year brought the announcement of new leadership at German perfume manufacturer Mäurer & Wirtz.

Johannes Verhoog has taken over as managing director as Bert Lehnen has stepped down after 40 years at the Stolberg-based company. Lehnen will remain a consultant for brand and corporate strategies.

Mäurer & Wirtz, which owns the 4711 and Tabac Original Brands, and licensed fragrances including s. Oliver, Pussy Deluxe and Betty Barclay, generated sales of 130 million euros, or $191.1 million at average exchange, last year.

Verhoog, 50, was recently a management consultant at Altran and previously worked for Reckitt Benckiser and Procter & Gamble, from whom Mäurer & Wirtz acquired the 4711 brand in 2007.

Verhoog will lead the company in tandem with managing partner Dr. Hermann Wirtz, who represents the fifth generation of family management for Mäurer & Wirtz, which dates back to 1845.