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Guerlain Unveils Art Exhibit

The company opened to the public its modern art exhibition “Présomption d’Insouciance” in its Champs Elysées-based flagship.

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PARIS — Guerlain today opened to the public its modern art exhibition “Présomption d’Insouciance” (or “Presumed Insouciant,” in English) in its Champs-Elysées-based flagship here.

Caroline Messensee, the exhibition’s curator, assembled 20 diverse works by 16 artists as an exploration of the world of insouciance, described by the company as “the verdant paradise of childhood — an abstract time when the real seemed held at bay and of which each of us keeps buried memories tainted with an implicit melancholy.”

The collection includes two- and three-dimensional pieces showcased among fragrance bottles on the boutique’s gilded second floor. Here, the works by artists including Julien Berthier, Joana Vasconcelos, Massimo Vitali, Michel Blazy, Audrey Nervi and Françoise Pétrovitch evoke insouciance as inspiration while simultaneously exposing the notion’s artifices.

The show will run through Nov. 11, concurrently with the FIAC contemporary art fair in Paris, which is to be held from Oct. 18 to 21. The exhibit is the seventh event of its kind hosted by Guerlain, which is owned by LVMH Moët Hennessy Louis Vuitton.

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