Target Accelerates Launches in Natural Beauty

Two upstart brands with unique positioning fit into Target’s drive for natural options.

clock March 2, 2018Faye Brookman

HoMedics Beauty devices.


HoMedics Beauty Launches in the U.S.

Under parent company HoMedics, the brand is launching with nine beauty devices.

clock February 20, 2018Layla Ilchi

Jung Saem Mool Essential Mool Cream Gift Set


Jung Saem Mool Comes to the U.S.

Mool is one of the most highly regarded makeup artists in South Korea.

clock February 8, 2018Layla Ilchi


Marc Jacobs’ ‘Shameless’ Tattoo Inspired Foundation Range

The medium-coverage, 29-shade foundation range will launch Friday.

clock February 7, 2018Rachel Strugatz

Benefit took 32 influencers to Utah's luxe resort Amangiri for a three night, all-things-Benefit getaway to launch Badgal Bang! Volumizing Mascara.


Benefit Bets on Influencers for Badgal Bang Mascara Launch

The brand is launching its third mascara through a series of 15 global influencer events.

clock February 2, 2018Rachel Strugatz

"2018 Secret Room Events Lounge in honor of Nominees for Golden Globe Awards"Beverly Hills, CASLS Hotel


TownleyGirl Builds Into a Lifestyle Brand With Mega Licenses

Those who bought Townley items as young girls are now buying for their offspring.

clock January 31, 2018Faye Brookman

Power Tools


Power Tools

Between Black Friday and New Year’s Eve, seven out of 10 of Amazon’s best-selling prestige products from its Luxury Beauty section were tools and devices.

clock January 19, 2018Layla Ilchi

Perricone MD H2 Elemental Energy


What to Watch: Is Hydrogen the Next Big Beauty Ingredient?

The element — thought to neutralize free radicals and increase energy — is popping up in skin care and ingestibles.

clock January 5, 2018Layla Ilchi

The Ziip Beauty device.


Ziip’s Beauty-Meets-Tech Approach

Founder Melanie Simon called Ziip a “software company.”

clock December 21, 2017Rachel Strugatz

Ardell Magnetic Lashes


Ardell Pulls In Artificial Lash Customers With Magnetic Collection

False eyelash sales are on a positive track that should be further powered by magnetic launches.

clock December 15, 2017Faye Brookman



Julep’s Jane Park Talks Breaking Down Beauty Silos, Global Expansion

The brand’s hybrid Cushion Complexion skin perfector is the brand’s biggest launch to date.

clock November 21, 2017Rachel Strugatz

Too Faced Better Than Sex Mascara


The National Advertising Division Recommends Too Faced Change Mascara Claims

Part of the Better Business Bureau, the NAD states the color-cosmetics brand should discontinue its claim of “1,944 percent more volume” for its Better Than Sex Mascara.

clock November 8, 2017Layla Ilchi



Kylie Cosmetics, Topshop Ink First Off-line Partnership

To date, Jenner has only sold on her direct channels.

clock November 2, 2017Rachel Strugatz

Products from Mahalo Skin Care, Pour Moi and Swiss Smile that will be available at Neiman Marcus' ShopTheExpo.


Neiman Marcus Takes On Indie Beauty

It’s the latest department store to showcase a crop of emerging brands.

clock October 20, 2017Rachel Strugatz


Frank Body Boosts Lip Collection

Frank Body will add color products that fit with its skin-first philosophy.

clock October 19, 2017Faye Brookman

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Today's Must Read

The Mame Kurogouchi RTW Fall 2018 show at the new Amazon Fashion studio in Tokyo


Amazon Fashion Unveils Photo Studio in Tokyo With Mame Kurogouchi Show

clock 3hKelly Wetherille

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