The medium-coverage, 29-shade foundation range will launch Friday.
The brand is launching its third mascara through a series of 15 global influencer events.
Those who bought Townley items as young girls are now buying for their offspring.
The element — thought to neutralize free radicals and increase energy — is popping up in skin care and ingestibles.
False eyelash sales are on a positive track that should be further powered by magnetic launches.
The brand’s hybrid Cushion Complexion skin perfector is the brand’s biggest launch to date.
Part of the Better Business Bureau, the NAD states the color-cosmetics brand should discontinue its claim of “1,944 percent more volume” for its Better Than Sex Mascara.
To date, Jenner has only sold on her direct channels.