Part of the Better Business Bureau, the NAD states the color-cosmetics brand should discontinue its claim of “1,944 percent more volume” for its Better Than Sex Mascara.
To date, Jenner has only sold on her direct channels.
The brand is launching a $185 version with Swarovski crystals at Harrods today.
Bumble and bumble, MAC and NuMe are brands that will help Ulta Beauty grow in the second half.
The business plans to speed up its product strategy.
Joining Skin Accumax, the brand is launching four additional supplements that target specific skin-care concerns.
The eco-friendly, chemical-free cleansing pad is meant to last up to 200 uses.