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Products

Shelf Life: The Best New Serums

The newest standout serums run the gamut from correcting to contouring.

Beauty

10 Beauty Products for Tomorrow

Here, brisk sellers that experts say have the potential to kick off category expansion.

Amore Pacific Sun Protection Mist, $75

The weightless spray protects from UVA and UVB rays, and hydrates and cools skin with matsutake mushroom.

Shelf Life: Watery Beauty Products

Mists and lotions in watery formats move beyond just hydrating benefits.

Beauty, Products

Beauty’s 50 Power Products

Here, beauty's 50 super products that were able to break through the market and create new categories of business that have helped the industry soar.

NKD SKN

NKD SKN Enters the U.S.

Upscale sunless tanning company Vita Liberata has rolled out masstige option NKD SKN in the U.S. to Ulta and Walgreens.

Beauty, Anna Kaiser

Beauty’s New Mandate: Wellness

Thanks to consumers’ interest, the beauty industry is headed in a new, healthy direction.

Beauty

Beauty Growth Factor

According to The NPD Group, prestige shampoo, face masks and eyebrow makeup are driving growth in their respective categories.

Belif, Beauty

Trending Now: Korean Beauty Brands

Korean beauty brands are about to debut in U.S. aisles.

L'Occitane, Beauty

10 Beauty Gift Sets in Time For Mother’s Day

Just in time for Mother’s Day, WWD has rounded up some of the newest beauty gift sets hitting shelves now.