WWD.com/beauty-industry-news/products/a-beauty-bonanza-467421/
View Slideshow

Apparel may be front and center during London Fashion Week, but a handful of beauty brands are causing a stir at retail all around the city, too. WWD asked buyers at some of London’s department and specialty stores to select the hottest fragrance, cosmetics and treatment brands on their shelves, for which they have U.K. or international exclusives.

This story first appeared in the February 5, 2008 issue of WWD.  Subscribe Today.

HARVEY NICHOLS
What: Athena 7 Minute Lift, an antiaging cream based on Greek essential oils.
Why: “Athena 7 Minute Lift is the latest wonder potion that everyone wants to get their hands on — it even had a waiting list before it arrived,” said Daniela Rinaldi, head of beauty buying and concessions. “The fact that you feel a difference in seven minutes really makes it a true ‘Botox-in-a-bottle’ product. It’s perfect for an instant lift.”
How much: 59.95 pounds, or $117, for 15 ml.

SELFRIDGES
What: Crystal Clear Eye Pen, a handheld device that rotates around the eye to evenly distribute an antiaging serum while exercising muscles in the area.
Why: “I was completely amazed the first time I saw the product demonstrated, as it did actually lift the model’s eye significantly,” said Christine Benson, buying manager for Selfridges Living Beauty. “From then I was hooked and now I don’t go anywhere without it.”
How much: 135 pounds ($263) for the pen plus four 5-ml. refills.

SUPERDRUG
What: Famous, a color cosmetics line by makeup artist Sue Moxley.
Why: “Famous is dedicated to giving our customers a touch of A-list glamour,” said Simon Comins, head of cosmetics.
How much: Prices are 7 pounds, or $13.66, for a lip pencil to 14 pounds ($27.30) for an eye shadow palette.Apparel may be front and center during London Fashion Week, but a handful of beauty brands are causing a stir at retail all around the city, too. WWD asked buyers at some of London’s department and specialty stores to select the hottest fragrance, cosmetics and treatment brands on their shelves, for which they have U.K. or international exclusives.

HARVEY NICHOLS
What: Athena 7 Minute Lift, an antiaging cream based on Greek essential oils.
Why: “Athena 7 Minute Lift is the latest wonder potion that everyone wants to get their hands on — it even had a waiting list before it arrived,” said Daniela Rinaldi, head of beauty buying and concessions. “The fact that you feel a difference in seven minutes really makes it a true ‘Botox-in-a-bottle’ product. It’s perfect for an instant lift.”
How much: 59.95 pounds, or $117, for 15 ml.

SELFRIDGES
What: Crystal Clear Eye Pen, a handheld device that rotates around the eye to evenly distribute an antiaging serum while exercising muscles in the area.
Why: “I was completely amazed the first time I saw the product demonstrated, as it did actually lift the model’s eye significantly,” said Christine Benson, buying manager for Selfridges Living Beauty. “From then I was hooked and now I don’t go anywhere without it.”
How much: 135 pounds ($263) for the pen plus four 5-ml. refills.

SUPERDRUG
What: Famous, a color cosmetics line by makeup artist Sue Moxley.
Why: “Famous is dedicated to giving our customers a touch of A-list glamour,” said Simon Comins, head of cosmetics.
How much: Prices are 7 pounds, or $13.66, for a lip pencil to 14 pounds ($27.30) for an eye shadow palette.

LIBERTY
What: Le Labo, which offers fragrances bottled on demand and decorated with personalized labels.
Why: “Le Labo has already developed a real cult following,” said Angela Creasy, beauty buyer.
How much: A 50-ml. eau de parfum goes for 80 pounds, or $156.

JOHN LEWIS
What: Liz Earle Naturally Active Skincare, featuring botanical ingredients. John Lewis is the only U.K. department store to carry the line. It’s also sold at Liz Earle’s freestanding store at 53 Duke of York Square, Kings Road, in London and via mail order and online.
Why: “The products are very well priced, from 10 pounds to 35 pounds [or $19.50 to $68.30],” said Emma Holliday, John Lewis’ assistant self-selection beauty buyer, adding the brand’s Cleanse & Polish, a creamy cleanser that’s removed with a muslin cloth, is a top seller.
How much: Cleanse & Polish retails for 10.25 pounds, or $20, for a 100-ml. pump bottle.

HARRODS
What: M Lab, an antiaging treatment line.
Why: “With 68 percent active ingredients, this product is extremely powerful in terms of results,” said Catherine Bossom, buyer for cosmetics and perfumery. “Many people who have tried the cream swear they won’t go back to using anything else.”
How much: A 71-ml. jar of Anti-Ageing Treatment Cream, the line’s star, is 225 pounds, or $439.

BOOTS THE CHEMISTS
What: No. 7 Protect & Perfect Beauty Serum.
Why: Horizon, a BBC documentary about the product in March, caused a veritable stampede at Boots counters in the U.K. Over six million units have been sold since the program aired. “Demand for the beauty serum following the Horizon program has been phenomenal,” said Rebecca Collison, No. 7 marketing manager.
How much: 16.75 pounds ($32.70) for a 30-ml. tube.

HOUSE OF FRASER
What: The Beat, Burberry’s latest fragrance for women. The sparkling floral woody juice features notes of bluebell, Ceylon tea and iris. HoF has a one-month U.K. exclusive in February.
Why: “The launch of The Beat is a new beginning for Burberry and its image,” said Debbie Beaumont-Howell, HoF beauty head.
How much: A 75-ml. eau de parfum is 48 pounds ($93.65).

View Slideshow