Bobbi Brown’s 2001 launch of the Shimmer Brick propelled the makeup-artist brand beyond the basics. As is the case with so many products in Brown’s line, Shimmer Brick was a result of Brown’s hands-on work as a young makeup artist, when she would apply a combination of shimmery and matte rose-colored eye shadows and blushes to achieve a highlighted effect. “I thought, Instead of grabbing four, five, six items, it would be so cool to just do it in one,” remembers Brown recently. “As a makeup artist, you end up using products in a variety of places that aren’t necessarily created for that area. That’s really how it came about and usually where innovation comes from.”
Made in Italy, Shimmer Brick’s unique baking process begins in a machine similar to that of a pasta maker. The formula, containing pigments and sheer light reflective pearls, appears in strips and is then cut, pressed, dried, put back together and baked in an oven. “The factory where they bake it, the women who were producing it were so incredibly excited,” says Brown. “They thought it was the most beautiful thing they had ever seen. At that point, I knew I had a winner.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"