By  on November 18, 2011

NEW YORK — EcoTools, the mass marketer of environmentally-friendly cosmetic cases and brushes, celebrated its spring launch Thursday afternoon at The Terrace at The Gramercy Park Hotel. Joining EcoTools was spokeswoman and collaborator Alicia Silverstone, the self-proclaimed environmentalist, vegan and author on both subjects.

Silverstone has been working with the nation’s largest maker of brushes for three years. Items, she said, use recycled aluminum, synthetic hair for brushes and nontoxic ink and hemp in its cosmetic bags.

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