By  on April 26, 2012

Alicia Silverstone and Juice Beauty share a mission: to make women look beautiful without making the earth less so.

The actress, who is an outspoken advocate for green living, and the San Rafael, Calif.-based beauty brand have collaborated on a collection of five skin care and makeup products priced from $16 to $36. The collection started rolling out at Ulta stores nationwide on Sunday, which was Earth Day. Industry sources estimate the products will generate $2 million in first-year sales.

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