Antiwrinkle Device in U.K. Debut

Ultragen is aiming to bring medi-spa treatments to homes.

LONDON — Ultragen is aiming to bring medi-spa treatments to homes.

This story first appeared in the August 25, 2008 issue of WWD.  Subscribe Today.

The Tel Aviv-based professional treatment product manufacturer will introduce Stop, a handheld device purported to reduce the appearance of wrinkles using waves of high-frequency electrical energy, in the U.K. starting next month. The device, which heats when in use, is said to stimulate collagen fibers using TriPollar radio frequency technology originally developed for treatments offered in clinics and medi-spas.

Treatment regimes comprise 15-minute sessions twice weekly. Stop, which is sold with a preparation gel and post-treatment cream, will retail for 396 pounds, or $734.28 at current exchange, when it bows in Selfridges in September and Harvey Nichols in October. International launch plans have yet to be confirmed.