The NPD Group reports that the Asian beauty phenomenon known as BB Cream has hit American shores hard, generating nearly $9 million from March 2011 to March 2012.
“This is a category to watch,” said Karen Grant, vice president and senior global industry analyst for NPD. “BB Creams have only been on the [U.S.] market for about a year and they have made an impact so quickly.”
Short for beauty or blemish balms, BB creams are designed to heal problematic skin and create a smooth canvas for makeup. The numerous benefits of a BB cream — it acts as a moisturizer, primer, foundation, highlighter, antiager and skin protector in one — may be what draw many women to the category, but Grant warns it could also be what makes the product an Achilles heel for beauty companies. “Brands have to be careful as they incorporate these products in their portfolio. They have to let consumers know its an enhancement product and not a replacement product,” said Grant, who said that 70 percent of users say they are forgoing a makeup or a skin care product when using a BB cream. To avoid cannibalization, Grant said brands should educate their consumers to use the product side-by-side with their other product offerings.
Grant also said consumers are just as likely to pick up a tube from mass or prestige channels, perhaps because consumers may still be confused about the product and are looking for an entry price point to experiment.
Although BB cream purchasers currently account for only 2 percent of the overall beauty market, 77 percent of that group has expressed that they are extremely or very satisfied with the product. In addition, four out of 10 beauty shoppers say that they would consider buying one in the near future. “There is shift towards improving the complexion as opposed to [just focusing on] lines and wrinkles,” said Grant. “It’s now more about tone and texture and the overall health of the skin.” NPD also reports that eight in 10 beauty shoppers today seek products with multiple benefits; and that figure rises to nine in 10 for BB cream purchasers. The top five benefits consumers expect from BB creams, according to NPD, are (respectively) natural looking coverage, hydration, skin treatment, SPF protection and improved texture.
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
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“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye