While brightening products have always been wildly popular in Asia, it was the February 2010 launch of Clinique’s Even Better Clinical Dark Spot Corrector that sparked a craze in the U.S. The category’s sales have catapulted from $190 million in 2009 to an expected $350 million last year, according to the NPD Group’s senior global industry analyst Karen Grant, a number that is expected to grow exponentially this year thanks to a spate of launches in both the mass and prestige markets.
Ranging from the high tech to the natural, brands are utilizing ingredients like white birch, wild ginger and liquid silver as well as futuristic proprietary formulas to inhibit melanin production and even out skin tone. “The market is shifting in terms of skin care; there is a more comprehensive approach to antiaging, where wrinkles are a component of the equation, not the main driver,” says Grant. “The conversation now is about texture, spots and unevenness.” New this season: Items from Chanel, Shiseido, StriVectin, Dior and others.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styles by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)