Appeared In
Special Issue
Beauty Inc issue 12/09/2011

For the beauty industry, spring launches come early — in January. This year, as a profusion of pretty flower-powered products look set to debut, the timing couldn’t be better.

This story first appeared in the December 9, 2011 issue of WWD.  Subscribe Today.


“The more you can bring the earth inside during cold months, the better it is for your psychology,” says Vanessa Diffenbaugh, author of The Language of Flowers. “Research shows our brain chemistry changes when we smell or are in the presence of flowers.”


Associated for millennia with all things fair and feminine, flowers have been a constant source of inspiration, as well as symbols of human emotion and spirituality.


“Flowers are a physicalization of the life cycle,” says Diffenbaugh. “They offer a brief moment of beauty before they are gone forever.”


No doubt that items such as Dolce & Gabbana’s Velvet Love fragrance, inspired by the carnations of Lake Como, and Diptyque’s limited edition Rosamundi candle, with notes of damask and centifolia roses, will have a longer lifespan.