In an age of ever-sophisticated skin care launches with impossible-to-pronounce ingredients, the latest miracle worker is refreshingly simple: water. This month, a torrent of launches based on its purifying and moisturizing properties are hitting counters, all with the aim of providing parched winter skin with some much-needed salvation. CellCeuticals’ dual-phase “aqua protein” complex helps facilitate the transport of water between cells, for example, while Peter Thomas Roth’s Ultimate Crème in a Tube increases moisture levels 248 percent with botanically based hyaluronic acid. And while Marc Jacobs isn’t launching a skin care line (at least as far as we know), his newest scent, Curacao, perfectly captures the fresh wave with its aquatic citrus blend.

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