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In an age of ever-sophisticated skin care launches with impossible-to-pronounce ingredients, the latest miracle worker is refreshingly simple: water. This month, a torrent of launches based on its purifying and moisturizing properties are hitting counters, all with the aim of providing parched winter skin with some much-needed salvation. CellCeuticals’ dual-phase “aqua protein” complex helps facilitate the transport of water between cells, for example, while Peter Thomas Roth’s Ultimate Crème in a Tube increases moisture levels 248 percent with botanically based hyaluronic acid. And while Marc Jacobs isn’t launching a skin care line (at least as far as we know), his newest scent, Curacao, perfectly captures the fresh wave with its aquatic citrus blend.
This story first appeared in the April 22, 2011 issue of WWD. Subscribe Today.