By  on January 8, 2010

Urban Decay Cosmetics and OPI Products have gone down the rabbit hole with “Alice in Wonderland” so consumers can get inspired by the upcoming movie when they peer into the looking glass.

Disney Consumer Products approached the two Southern California-based companies about a year ago to consider licensing agreements enabling them to interpret the characters in director Tim Burton’s take on the Lewis Carroll book “Alice’s Adventures in Wonderland” for beauty products. They quickly signed on, intrigued by the enduring tale of a young girl, the magical world Burton could dream up and the well-known actors in the film (Johnny Depp plays The Mad Hatter and Anne Hathaway is The White Queen.)

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