By and and  on September 25, 2009

A strong stable of fall launches has beauty retailers hopeful for holiday — even as most would view flat sales as a victory.

With some sources forecasting holiday sales could decline by 4 to 12 percent — which would come on top of the 10 percent drop last December — retailers said the key to Christmas this time around will be heavy promotion of gift-with-purchase sets, exclusives and the strength of recent launches, including Lola from Marc Jacobs and Couture Couture from Juicy Couture.

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