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When fashion brands like Louis Vuitton and Versus conjured up a Sixties vibe for spring, it seemed only fitting that beauty follow suit. To complement summer’s mod-squad mood, brands like Marc Jacobs, Revlon, NYX and Esteé Lauder are ushering in pops of orange-toned reds and pinks. “Orange has some of the same excitement that red has, but because of the yellow undertone, it has a bit of playfulness as well,” says Leatrice Eiseman, executive director of the Pantone Color Institute. “But when you use these colors against a dramatic contrast like black, it gives off a psychedelic feel.”
This story first appeared in the April 12, 2013 issue of WWD. Subscribe Today.
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