By  on May 29, 2015

On Monday at 11:55 a.m., consumers anxiously sit at their desks across the country waiting for the clock to strike noon. The world comes to a halt for two minutes as riders strategically pick their bikes for the week at SoulCycle because it’s just as important as applying their all-natural night cream before bed.

Beauty doesn’t just come packaged in a jar anymore, unless it’s a healthy shot of juice. Consumers are investing in themselves more than ever and have gravitated toward a healthy regimen that includes a raw-food diet and a consistent workout routine at their favorite boutique fitness studio, and are de-stressing with a facial massage on a month-to-month basis to lift their cheekbones.

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