By  on December 22, 2011

Apivita, a Greek personal care brand inspired by the culture of honey bees, is hoping to find its sweet spot in the U.S. market.

The firm, which was founded in 1979, is arriving in American stores with three new natural-based skin care collections, all of which utilize ingredients drawn from bees, such as honey, propolis, royal jelly, bee pollen and beeswax, in addition to natural Hellenic botanicals.

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