How Lancome’s gucci westman creates an overnight color sensation—complete with a mile-long waiting list—season after season. In the spring of 2006, Lancôme’s international artistic director, Gucci Westman, created a red lipstick for Behnaz Sarafpour’s fall collection. The color, which was marketed as a limited edition shade in the fall of that year, sold out before it could even hit counters and created a frenzy among bloggers, beauty mavens and fashionistas alike. The $21 lipstick turned up on eBay in the days that followed priced at $103.50. And thus the brand’s Pout-à-Porter project was born. One year and two more similarly successful shades later, Lancôme and Westman are hard at work on their fourth color, this time for the hot young designer Thakoon Panichgul. Three days before Panichgul’s spring 2008 show, Westman and the designer conducted a makeup test to decide on the color. “I’ve always loved lipstick that you can throw on,” says Panichgul. “Like you’re done surfing and you just want to put on a little bit of color.” Working with the show’s theme of “a Japanese girl who goes to Hawaii,” Westman decided on a fuchsia stain to highlight the fresh-from-the-beach glow she planned on giving the models. She mixed together three creamy textured colors: beige, beige-colored rose and a bright, blue-based fuchsia. “It’s the sheerest color we’ve done yet for the project,” says Westman, “but it’s perfect for Thakoon. His girl is about minimal makeup.” After the show was over, samples of the three hues were sent to Lancôme’s shade development labs in New Jersey. A prototype was created and sent to both Westman and Panichgul for approval. Both agreed that the initial sample was too fuchsia and pearlescent, so two more samples were created, one of which was instantaneously agreed upon (see the sample above). Two thousand of the as-yet-unnamed color will now go into production as a Color Fever Shine lipstick, set to hit counters in February for $24 each. If past performance is any indication, they won’t be there long—waiting lists for the lipstick are now de rigueur.
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot with @itsclo3d. #wwdfashion (📸: @cjw.photo)
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)
“On a personal level, it’s my vision to create a really different idea with their look to be at the epitome of women’s fashion in South Korea – to create a new milestone,” said stylist @chochowon on dressing K-pop’s most fashionable girl group, @blackpinkofficial. WWD’s @mistywhitesidell sat down with Won ahead of the group’s new album release, “Square Up,” which is out today. Read the full interview on WWD.com. #wwdfashion #blackpink_squareup #blackpink
For @ralphlauren, 2018 is a reason to celebrate: It marks the brand’s 50th year in business. Last year’s chauffeured show in Bedford, NY featuring his vintage car collection may have seemed like the big celebration to show-goers, but they were wrong. The official celebration will be held on September 7 during #NYFW. Get all the details on WWD.com. #wwdfashion (📷: @giovanni_giannoni_photo)