How Lancome’s gucci westman creates an overnight color sensation—complete with a mile-long waiting list—season after season.
In the spring of 2006, Lancôme’s international artistic director, Gucci Westman, created a red lipstick for Behnaz Sarafpour’s fall collection. The color, which was marketed as a limited edition shade in the fall of that year, sold out before it could even hit counters and created a frenzy among bloggers, beauty mavens and fashionistas alike. The $21 lipstick turned up on eBay in the days that followed priced at $103.50. And thus the brand’s Pout-à-Porter project was born.
One year and two more similarly successful shades later, Lancôme and Westman are hard at work on their fourth color, this time for the hot young designer Thakoon Panichgul. Three days before Panichgul’s spring 2008 show, Westman and the designer conducted a makeup test to decide on the color. “I’ve always loved lipstick that you can throw on,” says Panichgul. “Like you’re done surfing and you just want to put on a little bit of color.”
Working with the show’s theme of “a Japanese girl who goes to Hawaii,” Westman decided on a fuchsia stain to highlight the fresh-from-the-beach glow she planned on giving the models. She mixed together three creamy textured colors: beige, beige-colored rose and a bright, blue-based fuchsia. “It’s the sheerest color we’ve done yet for the project,” says Westman, “but it’s perfect for Thakoon. His girl is about minimal makeup.”
After the show was over, samples of the three hues were sent to Lancôme’s shade development labs in New Jersey. A prototype was created and sent to both Westman and Panichgul for approval. Both agreed that the initial sample was too fuchsia and pearlescent, so two more samples were created, one of which was instantaneously agreed upon (see the sample above). Two thousand of the as-yet-unnamed color will now go into production as a Color Fever Shine lipstick, set to hit counters in February for $24 each. If past performance is any indication, they won’t be there long—waiting lists for the lipstick are now de rigueur.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion