How Lancome’s gucci westman creates an overnight color sensation—complete with a mile-long waiting list—season after season.
In the spring of 2006, Lancôme’s international artistic director, Gucci Westman, created a red lipstick for Behnaz Sarafpour’s fall collection. The color, which was marketed as a limited edition shade in the fall of that year, sold out before it could even hit counters and created a frenzy among bloggers, beauty mavens and fashionistas alike. The $21 lipstick turned up on eBay in the days that followed priced at $103.50. And thus the brand’s Pout-à-Porter project was born.
One year and two more similarly successful shades later, Lancôme and Westman are hard at work on their fourth color, this time for the hot young designer Thakoon Panichgul. Three days before Panichgul’s spring 2008 show, Westman and the designer conducted a makeup test to decide on the color. “I’ve always loved lipstick that you can throw on,” says Panichgul. “Like you’re done surfing and you just want to put on a little bit of color.”
Working with the show’s theme of “a Japanese girl who goes to Hawaii,” Westman decided on a fuchsia stain to highlight the fresh-from-the-beach glow she planned on giving the models. She mixed together three creamy textured colors: beige, beige-colored rose and a bright, blue-based fuchsia. “It’s the sheerest color we’ve done yet for the project,” says Westman, “but it’s perfect for Thakoon. His girl is about minimal makeup.”
After the show was over, samples of the three hues were sent to Lancôme’s shade development labs in New Jersey. A prototype was created and sent to both Westman and Panichgul for approval. Both agreed that the initial sample was too fuchsia and pearlescent, so two more samples were created, one of which was instantaneously agreed upon (see the sample above). Two thousand of the as-yet-unnamed color will now go into production as a Color Fever Shine lipstick, set to hit counters in February for $24 each. If past performance is any indication, they won’t be there long—waiting lists for the lipstick are now de rigueur.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
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25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye