Through its newest partnerships with Crunch gyms, Bliss hopes to help motivate reluctant gym-goers.
Beginning Nov. 15, all Crunch members will have Bliss spa products available for their post-workout showers. Located inside the locker rooms of all San Francisco-, Los Angeles-, Washington D.C.-, New York- and Miami-based Crunch locations will be shampoo, conditioner, body wash and lotion from Bliss’s signature Lemon + Sage collection. Keith Worts, president of Crunch, said of the union, “I think there is a lot our two brands can do together to help promote overall wellness to both Crunch’s members and Bliss’ clientele.”
Beyond a Bliss-full shower experience, the partnership will offer additional incentives for Crunch members through exclusive discounts, Bliss event access, and access to Bliss products for sampling and purchase in Crunch locations.
This isn’t the first time Bliss and Crunch have come together for a spa-inspired gym experience; the brands combined products with fitness this summer. FatGirlSixPack — a gel that sets out to help firm and tone the tummy — was incorporated into a half an hour, six-pack attack ab-sculpting class and there is the possibility of additional class-product integration in the future. According to Mike Indursky, Bliss president, “This partnership drives home Bliss’ mission to help improve the wellness of men and women to make them look and feel healthy, happy and beautiful — now, Crunch members can experience the best in fitness and the best in skin care, all under one roof.”
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty