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Blooms Boom: Floral Fragrances

Classic florals are reinvented in spring's new crop of scents.

Appeared In
Special Issue
Beauty Inc issue 02/13/2009

Classic florals are reinvented in spring’s new crop of scents.

Clockwise from top left:
SARAH JESSICA PARKER
Endless

One of three new fragrances from Sarah Jessica Parker’s Lovely Collection, Endless combines a juicy medley of pineapple, plum and apple with a flowery mix of peony, pink jasmine and magnolia. ($38; HSN, Kohl’s, J.C. Penney, Ulta)

ELIZABETH ARDEN
Pretty

Top notes of Italian mandarin and peach nectar are blended with flowery middle notes of petalia, white peony, star jasmine and pink iris to deliver a scent that lives up to its name. ($49; Macy’s)

BATH & BODY WORKS
Butterfly Flower

The relationship between a butterfly and the garden it inhabits inspired the idea behind Bath & Body Works’ latest, which blends notes of banana leaf, orchid, Asian syringa flower, French mimosa and coconut milk. ($29.50; Bath & Body Works)

FLIRT
Flowerific

This bouquet of freesia, frangipani flowers, water lily, rose petals, magnolia and syringa blossom conjures up a modern-day flower child. ($35; Kohl’s)

MICHAEL KORS
Bermuda

Beachy notes of driftwood and warm cedarwood complement a floral blend of freesia, hibiscus, pink peony and jasmine sambac in the designer’s newest Island outpost. ($62; Bloomingdale’s, Macy’s, Neiman Marcus, Sephora)

BILL BLASS
Couture 8

Fifth in a series, Couture 8 olfactively interprets designs from the Bill Blass fashion line. Inspired by a dress from the 2008 collection, it features notes of hyacinth leaves, sweet pea, blue Himalayan poppy, iris, flower stems and green jasmine. ($150; Saks Fifth Avenue)