By and  on May 7, 2010

For a brand called Nude, an intimate dinner isn’t a surprise — although the main course was. “I’d like you to meet Mr. Ali Hewson,” Bryan Meehan, who cofounded Nude with Ali Hewson in 2007, told the room during a Wednesday dinner at downtown Manhattan restaurant Locanda Verde. Paul David Hewson — known far and wide as Bono — gave the room a big smile and a wave while holding tight to his wife’s hand. “I do what the missus tells me,” said Bono with a roguish grin of his appearance, after slipping into the room as appetizers were being served. The dinner was to introduce Nude’s new serum, which will bow in September. “I’m just happy to be out with a lot of gorgeous women,” noted Bono, who had taken a break from a recording session. Reminiscing for a moment, he noted how he had started early in life with three other guys in a band. Then frequent trips to the recording studio brought in more men, and on tour, it was still more guys. He likened the recording process to “being on an oil rig in the cold North Sea. What was missing?” he asked rhetorically. “Why are we sounding so miserable? There was no feminine power in the room.” He added that this power is “a transformative force” that gets you up in the morning. Although Bono said his wife is careful not to drag him into the minutiae of the business or even discuss new products with him — “she makes sure I don’t get involved” — he noted: “I’m interested in seeing a little business thrive. I was in a baby band."


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