L’Oréal Paris isn’t one to do things in halves. When it names a new celeb spokesperson, for example, it’s not an A-lister. It’s an A-Plus denizen like Julianne Moore. When it launched its first sun-care range, we’re not talking a few products for the face and body, but rather a comprehensive dermatological-level line of high-grade sun protection. New nail line? Brand designer Orrea Light created 42 shades for the launch of Colour Riche Nail. Of course, one would expect nothing less from one of beauty’s biggest brands. But it’s the execution—and attention to detail at every level—that really impresses. For example, brand ambassador Jennifer Lopez was the face of Sublime Sun at the mega level, while at the micro level, chic influencers were gifted with samples at Southampton’s Capri Hotel. Likewise, to tout the launch of nine new True Match shades, making the total 33, L’Oréal launched a multidimensional Matchmaker app, then staged a Get True Matched Day in early August at more than 7,000 Walgreens. Retailers have taken note. Mark Griffin, president and chief executive officer of Lewis Drug, calls L’Oréal’s efforts “fantastic,” especially in supporting a regional chain. “They are cooperative and always willing to work with us,” he says, “particularly with new products in skin and hair.”
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion