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CANNES, France — After racking up a dozen successful fragrances, Burberry will spread its wings into color cosmetics this July.
This story first appeared in the October 23, 2009 issue of WWD. Subscribe Today.
“It gives another dimension to the brand,” said Philippe Benacin, chairman and managing director of Inter Parfums SA, which holds the Burberry beauty license. He described the project as a complete color line with about 100 references for eyes, lips and skin. It will be carried in between 30 and 35 doors worldwide, including the U.S.’s Nordstrom and France’s Galeries Lafayette.
Inter Parfums Inc. will also launch in March the Oriens women’s scent, a floral oriental for Van Cleef & Arpels fragrance. It’s based on the concept of high luxury, and its opulent bottle is topped with a huge stopper reminiscent of a multicolored tourmaline stone.
In September, Inter Parfums is to introduce its first Van Cleef men’s fragrance, called Midnight in Paris.
Over at Euroitalia, executives were giving a sneak peak to retailers of the company’s new Versace Versus men’s fragrance.
Meanwhile at Shiseido, featured new products included Future Solution LX day and night creams and the brand’s Zen for Men fragrance. For travel retail for the first time, Shiseido will next year introduce kits containing three lipsticks and three eye shadows.
La Prairie was highlighting its Anti-Aging, Anti-Wrinkle Eye Line Filler, which is to hit markets around March.
Bulgari, for its part, will come out with the Blu l’Eau d’Eté fragrance for women starting February worldwide. The line also includes a body lotion with glitter.
Ferragamo is introducing the Incanto Bloom women’s scent in March as a more mature successor to its youth-oriented Incanto line.
The recently merged Morris and Selective Beauty companies as their first fragrance launch introduced a Ducati men’s scent at a large reception at Cannes’ stately Majestic Barrière hotel.
One of the brands making its debut at the fair was Strivectin, which is launching a facial sculpting cream and an overnight facial resurfacing serum “to continue driving the momentum of the brand,” said Jill Scalamandre, chief marketing officer of Chrysallis, the management arm of Catterton Partners private equity firm. She described the strategy as refreshing and upgrading.