NEW YORK — At-home gel manicure kits are emerging as the brightest category in the mass market, as women find they are adept at creating salon looks for much less.
While this segment is not broken out separately, retailers say it’s the catalyst behind double-digit gains in nail care, as reported by The NPD Group.
Not surprisingly, earlier this month gel manicure products garnered lots of attention at the National Association of Chain Drug Stores’ Marketplace meeting in Denver, the final installment of the annual gathering in its current form. A new show called Total Store Expo, slated for August 2013 in Las Vegas, will combine three NACDS meetings — namely Marketplace, the Pharmacy and Technology Conference and the Supply Chain & Logistics Conference.
One of the early entries into at-home gel manicures, Red Carpet Manicure, kept its momentum going with fresh products that made their debut at the show. “We were the first brand on the market, and our retail partners are extremely happy with [our] product launches,” said Barry Shields, a founder of Red Carpet.
The latest introductions are Limited Edition Nail Art Kits, including Tips & Tricks, French Manicure and Gems & Jewels. Tips & Tricks features products to create fades, dots and marbleizing. The French Manicure kit includes tools to create a refined French look. Gems & Jewels has crystallized gems, jewels and glitter. Also new is a Neon collection, reflecting the consumer interest in shocking brights this summer. “Neons are proving to be one of the hottest nail trends,” said celebrity manicurist Gina Eppolito. “It’s great that Red Carpet Manicure is able to adapt runway trends into their line quickly for consumers.”
Shields added that a new gel polish remover kit is being raced to market to improve the removal of the gel nails.
To help teach at-home users how to apply gel nails, the new Red Carpet products have QR codes on packaging that direct users to a video on the company’s Web site.
Red Carpet is currently sold in Ulta, Duane Reade, Fred Meyer and Meijer. The line is also available in 17 countries. The kits have a suggested retail of $29.99 each with the individual bottles of color polish available for $9.99.
“This is really incremental business,” said Shields, noting that the kits attract new customers.
Red Carpet isn’t the only at-home offer. Sephora by OPI offers an option; Kiss is launching one called Kiss Ever-Lasting, which adds a gel-like appearance to its artificial nails; QVC has a huge hit with gel nails by Mally Roncal, and SensatioNail is the brand also gathering steam from Pacific World.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion