By  on October 20, 2011

NEW YORK — The industry may be focusing on the Look Boutique at Walgreens or wondering what CVS’ next upscale move could be, but that doesn’t mean smaller, regional players aren’t boosting beauty prototypes.

Examples of how other drugstore operators are putting a new focus on beauty are on display at chains ranging from Bartell Drug on the west coast to Lewis Drug in Sioux Falls, S.D. Even chic independents are revamping to stay competitive in a world where everyone is battling for the same customer.

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