MONTE CARLO, Monaco — “Curb Appeal” was the title of one of the many talks taking place during the Luxe Pack Monaco trade show, which ran from Oct. 24 to 26 here. Marc Rosen, president and chief executive officer of Marc Rosen Associates, led the discussion that parlayed the real-estate term into the realm of product.
“[It’s about] creating packaging with instant consumer appeal for alternative sales pathways,” he explained. The Internet, in particular, was the channel of focus.
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