By  on May 23, 2014

PALM BEACH, Fla. — Unilever, which jumped a notch to become the world’s number-two beauty player for the first time in last year’s WWD Beauty Inc Top 100 ranking, has had numerous catalysts for change, according to Dave Lewis, president of the company’s personal-care division.

While always maintaining Unilever’s core DNA of building business based on “care” and “brands with a purpose,” it in September 2011 created a personal-care division. The branch combined the oral-care, skin-care, skin-cleansing, hair-care and deodorant categories.

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