DermStore has quietly become the second-largest specialty beauty e-commerce destination in the U.S., but it is starting to make some noise.
Since chief executive officer Dan Obegi joined DermStore, which was acquired by El Segundo, Calif.-based Intelligent Beauty Inc. in 2008, three years ago, he’s shored up its operations, reached out to customers beyond its original base of patients refilling their dermatologists’ clinical skin-care product suggestions, and introduced companion sites HairEnvy.com and blush.com to push DermStore into the hair-care and cosmetics segments. The goal today is to accelerate sales, projected to cross the $100 million mark this year, by enhancing online video content and solidifying DermStore’s business beyond advanced skin care.
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