Double Duty Beauty

These multitasking products beautify on contact and deliver power-packed nutrients for longer-term benefits.

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Appeared In
Special Issue
Beauty Inc issue 10/08/2010

These multitasking products beautify on contact and deliver power-packed nutrients for longer-term benefits.

This story first appeared in the October 8, 2010 issue of WWD.  Subscribe Today.


Yves Rocher Replumping Serum Foundation Enriched With 4 Roses Extracts Recontour, Comfort, Radiance
Rose extract, lauded for its skin-plumping and brightening properties, is included in this lightweight foundation that doubles as an antiaging serum. Musk rose oil and damask rose water, essential oil and extract are joined with organic hazelnut oil to hydrate skin and minimize fine lines. $25 (yvesrocherusa.com)


Smashbox Lash Revival Treatment & Conditioner
This double-sided wand features a follicle-stimulating peptide-enhanced serum on one end and a post-treatment lash conditioner on the other. As an added benefit, the formula can be applied to over-plucked brows for quicker growth. $34 (JC Penney, Sephora, Ulta, smashbox.com)


L’Oréal Paris Visible Lift Serum Absolute Advanced Age-Reversing Makeup Pro-Retinol A+ Vitamin C SPF 17
Packed with antiaging ingredients including pro-retinol, hyaluronic acid and vitamin C, this also features the proprietary elastin-stimulating ingredient, Pro-Lastyl. Available in 12 shades, the formula uses a special pigment technology to blend evenly, without settling into fi ne lines. $14.95 (mass retailers)

Fusion Beauty Colorceuticals Primeresults Anti-wrinkle and Anti-redness Primers
The green-tinted primer neutralizes redness and skin irritations, while the peachcolored formula works to brighten skin and restore elasticity and firmness. $42 each (Sephora)

Murad Skin Perfecting Primers in Dewy and Matte Finish
From the dermatological skin care line comes two premakeup skin smoothers to minimize pores and balance oil production. The matte primer delivers a powdery finish; the dewy version a soft glow. $35 each (Sephora, Ulta, murad.com)


Avon Healthy Makeup Mousse Foundation in V101 Natural Beige
Part of Avon’s new nutritive color cosmetics collection, this lightweight makeup, available in 12 shades, dries to a matte fi nish. The blendable mousse foundation here contains antioxidants, vitamins and extracts of apple root, pomegranate and olive leaf to improve overall skin texture. $12 (Avon representatives, avon.com)

It Cosmetics by Jamie Kern Bye Bye Lid Lines Age-Reverse Eye Shadow Primer

The Hollywood-based brand collaborated with a team of Brazilian plastic surgeons when creating this color-amplifying eye shadow primer. Vitamins A, C, E and K keep eye color crease-proof and protect against free radicals, while hydrolyzed collagen smooths fine lines. $24 (Beauty360)

Tarte Lipsurgence Natural Matte Lip Stains in Fiery, Hope, Exposed and Envy

These chubby peppermint-infused sticks provide lips with a matte fl ush of rosy pigment and contain antioxidants and a blend of plant bio-nutrients and peptides to increase skin’s water content on a cellular level. $24 (Henri Bendel, Sephora, Beauty.com, qvc.com, Sephora.com)

Ahava Dead Sea Laboratories Mineral Makeup Care Dead Sea Algae Rich Foundation
Featuring the brand’s go-to undersea ingredient, dunaliella algae, rich in beta-carotene, amino acids and a host of vitamins, this foundation imparts a glowy finish. Part of Ahava’s first makeup line, the fragrance-free formula also contains avocado oil for added creaminess. $35 (ahava.com)

Rimmel London Lash Accelerator Mascara with Growlash Complex

Featuring a lash-growing complex of moisturizing bamboo, conditioning sodium hyaluronate, keratin and caffeine, this multipurpose mascara promises stronger, longer lashes in just a week. $9.99 (mass retailers)

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