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As Dionne Phillips was preparing to launch her beauty line, she realized that it had to offer the kinds of looks she provides clients at her Beverly Hills salon, without the large investment in time and money. Phillips, whose salon, D’Lashes, is a regular stop-off point for the likes of Paris Hilton, Lindsay Lohan and Naomi Campbell, launched her collection of beauty products for the face as much as the eyes. Formerly a makeup artist who now works primarily as an eyelash extension specialist, Phillips wanted to “offer fast, convenient and healthy products for women who are on the go and still want to look fabulous.” The 10-item collection, launched in February, is available at dlashes.com and at her salon. So far a key seller has been the Duo Bronzer, which comes in four different color combination duos. Lash-related products include the Lash Kit, which contains silk fiber lashes, tweezers and hypoallergenic glue. There are also lip glosses, a self-tanner and a teeth-whitener. Prices range from $12.50 to $55. “People want a complete look to go with their lashes,” says Phillips. “A great lip gloss can make your eyelashes pop even more. I want women to look like they had a ready-made face, without having to do a lot of stuff.” – Kavita Dawson, D’Lashes, 9911 W. Pico Boulevard, Studio 22, Beverly Hills
This story first appeared in the April 20, 2007 issue of WWD. Subscribe Today.