By  on August 24, 2012

With a focus on the experiential, the latest Elements Showcase — the fourth since the concept’s inception 19 months ago — drew nearly 3,000 visitors to a show featuring 115 exhibitors. The two-day event at Skylight West in Manhattan felt more like an art fair than a trade show, and that was just the point.

“This is not a regular trade show,” said Frederick Bouchardy, one of Elements’ founders and creator of indie fragrance brand Joya Studio. “The wild card when we first started this is we didn’t know how [the brands] would get along. It turns out we created an actual living community. People look forward to coming back, reconnecting with their peers.”

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