Skin care marketer EmerginC is taking an organic turn with a new brand comprising five products called Scientific Organics.
The items, which are due to reach EmerginC’s upscale spa distribution Aug. 1, are by and large designed to fight the appearance of aging and detoxify the skin.
Ian Lirenman, founder and chief executive officer of EmerginC, which was launched in 1996 and now includes roughly 58 products, said Scientific Organics builds upon the firm’s positioning as a “results-driven,” paraben, synthetic fragrance and color-free brand.
“We thought the logical progression was for us to develop organic products, as well,” said the Vancouver native. “We’re trying to be as green as possible.”
Scientific Organics, whose products are billed to be at least 70 percent organic, uses ingredients that are certified in the countries where they are sourced, according to Lirenman.
A major challenge with such an initiative, according to Lirenman, is finding a balance between using “natural” ingredients and creating efficacious products. “With organics, people are suspect that they don’t work,” he said.
The Scientific Organics lineup includes Kombucha Cleanser, 120 ml. for $34, which features the fermented tea, as well as grape stem cells, algae extract and glycerin. Spirulina Toner, 120 ml. for $30, features the blue green algae, used for its amino acids, minerals and rhamnose. And, Phytocell Serum, 30 ml. for $75, is an antiaging product also formulated with kombucha, grape stem cells and algae extract.
Additionally, Phytocell Detox Mask, 50 ml. for $50, uses French green clay, and Phytocell Cream, 50 ml. for $85, is also an antiaging product that features grape stem cells, algae extract and glycerin.
Packaging features vegetable inks and Forest Stewardship Council-certified boxes. Also, for every Scientific Organics retail-size item sold, EmerginC has pledged to plant a tree.
Plans call for the addition to the Scientific Organics range later this year of a sunblock, peel pads, clarifying serum and an eye treatment.
EmerginC can be found at several hundred spas in the U.S., such as CordeValle and Rancho Valencia in California, Miraval in Arizona, Qua at Las Vegas’ Caesars Palace and the spa at Wynn Las Vegas. It’s also distributed at several hundred spas in Australia, about 100 locations in New Zealand and 75 doors in Canada.
The firm has plans to enter the South Korean and Chinese markets later this year.
In addition to offering products for use by spa staffers during treatments, EmerginC’s full retail assortment includes peptide-infused anitaging, antiacne and antirosacea products, as well as cleansers, masks and peels, ranging in price from $27 to $145.
The brand also is launching midmonth Red Carpet Primer, a tinted formula intended to match multiple skin tones. The vitamin C-infused product features plant-based hydrating and plumping microspheres and is designed to immediately reduce the appearance of fine lines and wrinkles.
The product introductions and new international distribution could help push total revenues of EmerginC from $7 million in 2009 to $9 million this year, according to industry sources.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast