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Energizing Beauty Products: Eye Candy

Smokey shadows and unconventional packaging energize the newest eye offerings.

Appeared In
Special Issue
Beauty Inc issue 08/14/2009

Smokey shadows and unconventional packaging energize the newest eye offerings.

 

01 POP BEAUTY SMOKEY EYE CLUTCH

Twelve deep to bright shades—formulated with vitamin E and mica in a unique oil-absorbing formula—served up in a portable day-to-evening black clutch. ($32; Beauty 360, Ulta)

02 DIOR JAZZCLUB

This handbag-inspired palette comes complete with eyeliner, eyebrow powder and a medley of smoldering colors inspired by the femme fatales of the roaring Twenties. ($65; Dior Counters)

 

03 AVON SMOOTH MINERALS EYESHADOW

 

Available in 13 hues, these buildable loose mineral shadows are infused with antioxidants and vitamins and are safe for sensitive skin. ($10; avon.com)

 

04 URBAN DECAY INK FOR EYES


The slim gunmetal case houses a mirror, doublesided smudge brush and long-wear cream liner infused with nylon 12 for an easy, crease-free application. ($22; Macy’s)

 

05 MAYBELLINE NEW YORK GREAT LASH BIG

 

The classic mascara gets a thicker, full-volume brush and a new volumizing wax formula for longer, darker lashes and a high-gloss shine. ($6.15; mass retailers)

 

06 GIORGIO ARMANI BEAUTY EYES TO KILL

 

Designed to be worn separately or blended together, these circularshaped earth tones feature a comfort-binding technology for silky, multidimensional lids. ($58; Barneys, Saks)

 

07 SHISEIDO MAKEUP LUMINIZING SATIN EYE COLOR

 

Shiseido’s revamped collection of 15 eye shadows, designed by artistic director Dick Page, features smoothing pearl and a dual-optimzing powder for vibrancy. ($25; Bloomingdale’s, Dillard’s, Macy’s)

 

08 CHRISTIAN SIRIANO FOR VS MAKEUP SILKY EYE SHADOW


Christian Siriano, last season’s Project Runway winner, introduces a debut makeup collection that, like his designs, is bold and dramatic, with hues inspired by his fall runway show. ($14; Victoria’s Secret)