By and  on March 25, 2011

NEW YORK — The words “hyaluronic acid” don’t exactly roll off the tongue, nor is it the kind of subject one would expect to draw a crowd to The Standard hotel. But there, on Wednesday night, a group that included model maker Eileen Ford, author Judith Newman, hair stylist Yves Durif and even scientists hailing from Budapest gathered for the launch of skin care line Eraclea. Of course, it helped that the line was developed by Dr. Janet Denlinger, wife of Dr. Endre Balazs, father to The Standard’s owner André.

Eraclea features a patented HylaSpongeSystem technology that combines three molecular weights of hyaluronans to penetrate different levels of the skin, explained Morgan Hare, president and co-owner of Hylaco LLC, the parent company of Eraclea. Hare has been a marketing executive at BeautiControl, QVC, Avon, Revlon and other companies.

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