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British cult skin-care brand Eve Lom is entering the makeup category with eight complexion-focused products. Promising the same benefits as its antiaging skin care and starring as its primary ingredient a proprietary raspberry fruit and leaf stem-cell extract, the Radiance Perfected collection includes primer, concealer and liquid and powder foundations. The line launches at Space NK, Barneys and Neiman Marcus in March, with prices ranging from $40 to $60. “Everything is born out of the [balm] cleanser,” says Joyce Avalon, chief merchant of Space Brands, of Eve Lom’s hero item, whose success inspired the company to expand the line. “It’s what led us to do the [collection].”
This story first appeared in the February 7, 2014 issue of WWD. Subscribe Today.