For a second season, Extracts returned to the Jacob K. Javits Convention Center to coincide with the New York International Gift Fair. Show managers felt that the synergy between the beauty and wellness trade show and NYIGF worked better than when it was previously held at the Metropolitan Pavilion.
The five-day show, which kicked off Sunday, featured about 100 companies.
Although the show was able to attract a core audience of 6,000 spa, salon and specialty retailers, due to the adjacency with the gift fair, exhibitors were exposed to some 30,000 additional gift, home and lifestyle retailers.
“We wanted to help maintain a depth of personal products under the Extracts brand, but put it alongside a larger marketplace with complementary products from fashion accessories to linens and giftware,” said Melissa Engongoro, sales manager for Extracts.
Long-term strategic initiatives for the show include bringing in new beauty brands from NYIGF to Extracts. Some of the larger beauty brands that they are looking to have include Crabtree & Evelyn, Lollia and Fruits & Passion.
“We’re looking to bring all the beauty companies under the Extracts banner over the course of the year and are already working with the companies so that beauty will have a critical mass within Extracts,” said Engongoro.
Although show managers have seen a big focus on organic and natural products, this year the focus was not just on product ingredients but packaging, as well.
“We’ve seen more innovative thinking in terms of eco-friendly and organic packaging, in addition to companies looking for more official authentication in terms of recognizable organic standards,” said Engongoro.
For example, Pharmacopia is reformulating its entire product lineup in an effort to receive the U.K. Soil Association stamp.
At this year’s Extracts Best Products contest, winners were selected in six categories. Australian-based company Sohum took home the Best of Show prize for its Royale Collection of new fragrances. Es’Scents International won the Bath & Body award, while What’s Hot finished first in the Beauty Accessory category. Mommy Makeup took home the Cosmetic & Fragrance award for a second time. Erbaviva won the best Natural/Organic category, while Poo-Pourri was honored in Packaging.
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