First Aid Beauty will be celebrating the New Year with the January debut of its Dual Repair collection. Comprising of Eye Cream, $40, Power Serum, $48, and Face Cream, $44, the range will be exclusively available at Sephora. Developed with a dermatologist, Dual Repair is free of parabens, emulsifiers, harsh colorants and chemicals. “They were developed to focus on two — hence dual — objectives; one: to control, soothe, [and] pacify the overstimulation of the skin’s neurological, immunological and inflammation systems; two: to minimize the appearance of fine lines and wrinkles [and] to help firm the skin and improve skin texture and luminosity,” said brand founder and chief executive officer Lilli A. Gordon.
A proprietary blend of five key actives — said to deliver immediate and long-term results for common skin dilemmas — will be utilized within each Dual Repair product. Targeted ingredients set out to combat environmental damage, redness and inflammation and wrinkle formation, as well as smooth and brighten. Accompanying the epidermal cocktail, individual offerings contain ingredients catered to its specific purpose.
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