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Foundation: What’s Selling Where

When it comes to getting fall's perfect face, women around the world are snapping up these foundations.

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Appeared In
Special Issue
Beauty Inc issue 10/14/2011

When it comes to getting fall’s perfect face, women around the world are snapping up these foundations.

This story first appeared in the October 14, 2011 issue of WWD.  Subscribe Today.

 

DERMSTORE.COM, El Segundo, California, U.S.A.


JANE IREDALE PUREPRESSED BASE SPF 20 IN GOLDEN GLOW $40

“Its color is extremely versatile and easy to wear, and its ingredients and brand integrity cater to those with sensitive skin.”

David Olsen, vice president of business development

DUANE READE, New York City, U.S.A.


PÜR 4-IN-1 MINERAL FOUNDATION $26 AND BECCA FOUNDATION STICK $42

“At our new 40 Wall Street Store, we have two. Pür’s mineral foundation conceals, covers, moisturizes and protects. Becca’s foundation stick is the perfect foundation and gives a natural, flawless look.”

Joe Magnacca, president of daily living products & solutions, Walgreens

 

BON MARCHÉ, Paris, France


GIORGIO ARMANI BEAUTY FACE FABRIC 42 euros or $57.50

“It is a second-skin foundation that applies easily, a product that glides on to the skin and is forgotten, with a natural finish and contemporary packaging.”

Valérie Durandy, head buyer of beauty products

HARVEY NICHOLS, Edinburgh, Scotland


LAURA MERCIER SILK CRÈME FOUNDATION 33 pounds or $52 at current exchange

“Our best-selling foundation in Edinburgh is currently Laura Mercier Silk Crème Foundation. A market leader in complexion, they are demonstrating their authority in this area.”

Hannah Phillips, beauty buyer

TAKASHIMAYA, Tokyo, Japan


SK-ll CELLUMINATION PANCAKE 7,000 yen or $91

“This relaunched at the end of March this year. It includes some of the same ingredients as the very popular skin-whitening beauty serum Cellumination Essence, and the price is now lower than it was previously,
so people who already use [the product] are buying an extra to have on hand when they go out; there’s also been an increase in new customers. Plus, because it’s a pressed foundation, it stands up well to perspiration and doesn’t easily cake or run, so it’s been popular during this year’s heat and electricity conservation.”

Kumiko Nakazawa, cosmetics sales manager

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